Jennifer Rothrock
CMS Manager & Web Designer · Berlin
“Good design works for everyone – not just most people.”
I manage content systems and understand the code behind them – combining CMS expertise, frontend knowledge, and accessible design to build websites that work well for everyone.
01 – CMS Management
Managing content at scale
This portfolio site – built in WordPress with custom CSS, theme overrides, GDPR compliance and performance optimisation — managed and maintained independently.
02 – Web & App Design
Designing for people
UI/UX design and visual identity — from wireframe through to final layouts built with Figma, with accessibility and inclusion considered from the start.
Museum Guide: Berlin
Tierheim Berlin
Second Hand Shadows
03 – Frontend Development
The code behind the content
Frontend skills that make CMS work deeper — custom theme development, React builds, and Shopify. Understanding the code means fewer handoffs and better outcomes.
Collection Digital
Bright Stone Ceramics
Skills
CMS & Frontend
- WordPress
- Custom CSS
- Theme development
- React · Node.js
- Shopify
Frontend knowledge applied directly to CMS work
Design & Accessibility
- Figma
- UI/UX
- Wireframing
- WCAG 2.1
- Inclusive design
Accessibility considered from the start, not added at the end
I’m Jennifer — a Berlin-based CMS manager and web designer who believes the internet should work for everyone. I came to tech via museums, music, and a move across the world, and I bring that curiosity and care to every project I work on.
References
“Specialist knowledge applied with confidence and purpose. Precise and reliable results.”
SCC Events GmbH
“High level of sensitivity towards our students in a multicultural context.”
Redi School
Image credits for project photography can be found on the respective project pages.