About
Jennifer Rothrock
CMS Manager & Web Designer · Berlin
“Good design works for everyone – not just most people.”
I came to digital design from apparel product development and museum work in London — both disciplines are about translating creative intent into precise, buildable things that work for real people. The material changed. The thinking didn’t.
I manage content systems and understand the code behind them — combining CMS expertise, frontend knowledge, and accessible design to build websites that work well for everyone.
Who I am
Seattle/New York → London → Berlin
I’m a Berlin-based Website/CMS Manager & Designer with a career that has moved across four cities and two disciplines before arriving here. I started in apparel design and product development in Seattle & New York, moved to London for museum and cultural work, then relocated to Berlin where I retrained in web development and design.
“I came to digital design from apparel product development – both disciplines are about translating creative intent into precise, buildable specifications that work for real people. The material changed. The thinking didn’t.”
Having lived and worked across Seattle, New York, London and Berlin, I’ve spent most of my career thinking about how to communicate clearly across cultures, disciplines, and contexts. That experience sits directly behind my focus on accessibility and inclusive design – the web should work for everyone, not just the assumed default user.
I manage content systems and understand the code behind them. That combination – CMS expertise with frontend knowledge – means I can work independently across a wider range of problems than either skill alone.
how I Got Here
Seattle/New York
Apparel Design & Product Development
After completing my Bachelor’s degree at the Fashion Institure of Technology in NYC, I built a career in apparel design and product development – translating creative direction into precise technical specifications, managing production documentation, and coordinating across design, manufacturing and supply chain teams.
→ Technical documentation, structured content, iterative revision cycles, cross-functional coordination – all of it transfers directly to digital product and CMS work. The process is the same; the material is different.
London
Museums & cultural institutions
Inspired by my ongoing personal interest in material and social history, I took a 4 year break from my career. I moved to London to complete a Master’s degree at University College London. I worked in historic cultural institutions – supporting curators in researching and mounting exhibitions for diverse international audiences and thinking about how complex collections are managed, made accessible and meaningful to everyone, not just specialists.
→ London’s cultural sector is internationally minded and audience-focused. Working there shaped how I think about content clarity, inclusive communication, and designing for people whose backgrounds and needs you can’t assume.
Berlin
Retraining · Web Development & UI/UX design
I relocated to Berlin in 2013 and retrained in 2021 – completing a full stack development course and UI/UX design training. Brought the precision of product development and the audience focus of cultural work into digital practice.
→ Berlin’s international, multicultural character made it the right place to deepen a focus on accessible, inclusive digital work.
2026
Website/CMS Management & Design · Berlin
Working on WordPress builds, client redesigns, and volunteer web work – looking for a company role where this combination of background, skills and values is useful every day.
What I Care about
Consideration
I think about the person on the other side of the screen – their context, their needs, their constraints. Empathy is a design skill.
Craft
Details matter. Whether it’s a theme.json colour token or a heading hierarchy, the small decisions add up to something that either works well or doesn’t.
Accessibility
Not a checklist item – a design principle. I build with WCAG guidelines from the start because exclusion is a design failure, not an edge case.
Clarity
Content that is hard to find or hard to understand isn’t serving anyone. Good CMS structure and clear writing solve the same problem.
Skills
Cms & Frontend
- WordPress · Full Site Editing
- Custom CSS · theme.json
- Shopify · Liquid
- React · Node.js · MongoDB
- HTML · Semantic markup
- Polylang · multilingual sites
- GDPR · WPConsent
- Performance optimisation
Design & Accessibility
- Figma · prototyping
- UI / UX Design
- WCAG 2.1 AA
- Wireframing
- Inclusive design
- Responsive · mobile-first
Languages
- English — native
- German — working level (B2)
All images by Nadia Sarafannikova
Outside Work
Music & Creativity
Berlin’s music scene and creative spirit is part of why I moved here. It’s where I first started thinking about how spaces and experiences are designed for people.
Museums
Visiting museums is one of my favorite things to do. The challenge of making complex collections accessible to everyone is the same challenge I bring to digital work.
Volunteering
Web manager for a startup project. Teaching at ReDI School – working with students in a multicultural, multilingual context. I believe in helping others achieve their goals.
References
“Specialist knowledge applied with confidence and purpose. Precise and reliable results.”
SCC Events GmbH
Professional reference
“Careful planning, systematic and structured approach. Very good results in quality and quantity.”
Reverse.supply
Professional reference
“High level of sensitivity towards students in a multicultural context. Friendly, balanced and cooperative.”
ReDI School
Volunteer reference
“Always worked quickly, independently, with commitment and with an eye on the company’s overall processes.”
Anne Wolf, business owner
Professional reference
Available for Website/CMS Management & Design related roles in Berlin
Open to full-time, part-time and temporary positions
On-site, hybrid and remote considered